|
|||||||||||||||||
11 March 2009 CUHK Global Business Students Win Three Championships
Prof. Gordon Cheung, GBS Programme Director, was pleased with the achievements of his students. ¡§I am very impressed by the students¡¦ dedication to case training and glad that the preparation work they put in paid off. Their achievements once again prove that CUHK is producing the best business students in Hong Kong who are highly competitive even in the global arena,¡¨ he remarked. KPMG Business Administration Paper 2008 ¡§Tripartite Partnership for Corporate Competitiveness¡¨ was the theme of this year¡¦s competition. Participants, as business consultants, were tasked with proposing a business project that involves the cooperation of a government department, a non-government organization (NGO) and a company in providing a product or service that can bring benefits to society. The GBS team proposed a web-based public fund-raising platform which offers direct donations to support extra-curricular activities and development of underprivileged children in Hong Kong. Government departments including the Social Welfare Department and the Education Bureau; NGOs like the Hong Kong Jockey Club; and business corporations such as Yahoo Hong Kong and others would be involved. With thorough analysis and outstanding performance, the CUHK team became the champion of the competition. The four girls shared a cash prize of HK$20,000 and were awarded air tickets to Tokyo. Kogod Gartenhaus Financial Case Competition 2009 The CUHK team worked on a case about a South African Upholstery in Johannesburg struggling to continue its business with insufficient capital, a problem with receivables and other management challenges. They were asked to formulate strategies for the upholstery to revive its business and to leverage its capabilities to develop in the long term, given information about its financial condition, production process, product costs and so on. The CUHK team, by making innovative suggestions in terms of expanding its distribution and improving its financing to bring the company to a new level of prosperity, defeated the other 47 teams, winning first place. One of the team members, Helen Mak, said, ¡§Our commitment to the competition and team dynamics allowed us to stand out among our competitors. It was an incredible experience for all of us and we learnt a lot from the exchange of ideas, observing our competitors, and the valuable feedback we obtained from a pool of over 60 prestigious judges. The networking events of the American University throughout the competition brought us new insights about western business culture.¡¨ Joint University Business Management Challenge 2008 The finalists were required to present their analysis and recommendations on a real case related to human resources management. The CUHK team comprehensively analysed the effectiveness of Aon¡¦s human resources and the problems of its current measurement system. They proposed a new system which runs under three principles (efficiency, effectiveness and impact) and comprised three categories (recruitment, training and development). This innovative system enables the human resources department to gain a 360-degree view of their contribution to driving company performance.
|