Creative Partner, MK2 Communication

Writing is Kasey Lin’s first love. As a history student at the CUHK, he has been contributing articles to various publications.  After graduation, Kasey spent four years as Editor of City Magazine before he found his second love, advertising. He joined the Ball Partnership as a Copywriter and worked on a wide variety of accounts like Toshiba, Hong Kong Bank, City Chain and World Gold Council. He left as Creative Group Head after five years and joined DMB&B as Associate Creative Director, handling accounts like Hyatt International, Hennessy and Euro Motors (Saab/Opel).

He left after two years and in the following years worked for JWT, Saatchi & Saatchi, Batey Ads, and Oglivy & Mather as Creative Director, serving a long list of high profile accounts: Citibank, De Beers, Ford, Toyota, The Peninsula Group, British Airways, Ericsson, Sheraton and Visa International.

In 1998, Kasey joined Citicon as Creative Partner. Since then, the small creative hot shop has developed from being a Direct Marketing agency to a full service advertising agency, with a substantial billing increase of 250% in just a year.

Kasey has created a lot of successful advertising campaigns and has won numerous local and international awards: The Kam Fan (best of the best) Award in Hong Kong, The Times Award in Taiwan, The Mobius Award in Chicago, The New York Festival Award and The Clio Award in New York.

Kasey Lin has always been active in promoting advertising and mass communications, and is a frequent guest speaker in the local universities.