Overview

Staff

Research Programmes

Documentation Unit

Telephone Laboratory

Publications

Enquiries

Coordinator

Prof. Timothy Ka-ying WONG

The Laboratory Established in May 1995, the Laboratory can handle over 30 telephone lines, all connected to the CATI (Computer Assisted Telephone Interview) system operated through a main server. It can cope with the demands of large samples under time constraint.

Objectives

1.

To provide a telephone survey laboratory to researchers at the Chinese University who want to use a telephone interview technique to facilitate their research.

2.

To enable the development of new research interests using the telephone interview method.

3.

To collect panel public opinion data of academic and social value.

4.

To serve as a link between the Chinese University and the public by regularly offering results of survey polls on public issues.

Accomplishments

Over 560 commissioned surveys have been completed since the establishment of the Laboratory (61 surveys in the past year).

Our survey findings have been widely covered by the media, thereby helping to raise the profile of the Institute and the Chinese University.

The Laboratory has attracted an increasing number of researchers from academic circles and the media who want to use telephone survey as an alternative method of data collection.

With the improving financial situation, we have designed and launched our panel surveys for academic research. We have trained and pooled over 70 experienced interviewers from amongst CUHK students as well as students from other universities, providing them with not only a good source of income but also the valuable experience of conducting telephone survey research.

We have conducted several seminars for secondary school and technical college students and introduced them to the methodology and interpretation of opinion polling.

Policies

The Laboratory welcomes the sponsorship or commission of surveys; it is also open to collaboration with interested persons or organizations.