P R E S S   R E L E A S E

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The Asia-Pacific Institute of Business (APIB) was established in 1990 as the external arm of the Faculty of Business Administration at The Chinese University of Hong Kong.  APIB’s mission is to provide educational programs, research, and consultancy services to assist managers and companies in meeting business challenges in HK and the Asia-Pacific region.
APIB will launch a new program in February 2001.  The Advanced Business Program for Senior Executives (ABSE), which consists of ten modules, will commence next month and run throughout the calendar year.  ABSE is a public program which targets forward-looking senior executives within local and/or global organizations.  Participants will benefit from insights which have corporate relevance to their individual companies. 

Faculty members who excel in executive education, as well as research in their respective fields, have been chosen to coordinate the sessions, going beyond what's new and focussing on what's important for strategic planning.  They will work jointly with business speakers to deliver sessions on various contemporary topics:

Month  Topic
FEB   Global corporate governance
MAR  Meeting the challenges of e-commerce
APR   Strategic opportunities in China
MAY  Strategic marketing in the cyber era
JUNE  Business negotiation
JULY  Equity funding: IPOs and seasoned offerings in Hong Kong
AUG  China's legal, regulatory and tax structure
SEPT  World class enterprises management
OCT   The global financial system
NOV  Business process improvement and innovation

This public program allows a great deal of flexibility, since participants may mix and match those topics of particular interest to their own situations.  During the program, they will find themselves in a professional and interactive learning environment which allows networking opportunities and the sharing of knowledge and experiences.  Participants will gain visionary insights which will help them make better decisions in the dynamic local business community.
In addition to public programs, APIB is also experienced in developing tailor-made, in-house programs which address more specific issues faced by corporations in their internal and external environments.  These may be used by organizations, either in parallel or in series, with the new program mentioned above.

For further information, please fax your business card to Ms. Apphia Doo, Public Program Manager (Tel: 2603-5119; Fax: 2603-5136), or visit APIB's website at http://www.cuhk.edu.hk/apib.