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CSI1033
Essentials of
Marketing
Faculty
Ms. Ho, Wing Yan
Course Description
This course is designed to provide students with an overview of the
fundamental concepts of marketing management. Topics include the
marketing processes and planning, the use of market research, an
understanding of consumer behaviors, the implementation and control of
marketing activities using the marketing mix, market segmentation,
positioning and product differentiation. It will conclude with an
examination of the global impact of marketing within increasingly
turbulent and challenging environments.
Medium of Instruction
English
Course Materials
English
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