Ms. Ho, Wing Yan, BSocSci (UNSW), MA (Macq) is an instructor in the Faculty of Business Administration. She has started her career as a Radio DJ and News Anchor in Australia, and has spent a few years in the field of Marketing and Public Relations. She has taught Marketing and Promotions, Public Relations and Advertising at other Universities before joining CUHK in 2009. She is currently finishing her PhD dissertation which explores the impact of the Beijing Olympics on the national identities in Hong Kong and Macao, with special attention to social marketing theory in mega events.