News Captions 第一九八期 No. 198
4.3.2002

Three Distinguished Visiting Professors Give Lectures on Campus

Prof. Patrick T. Harker, dean of the Wharton School of the University of Pennsylvania, delivered a public lecture entitled 'From Customer to Co-producer: Lessons for Higher Education' on 23rd January in the Ho Sin-Hang Engineering Building in his capacity as Wei Lun Visiting Professor to the University.

In his lecture, Prof. Harker explored the concept of customer efficiency management and the ability of an organization to effectively manage a customer's efforts in co-producing a service. He supported his explanation with preliminary empirical evidence from on-line retailing and contextualized it in the higher education sector.

Dr. Howard E. Gardner, John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education, delivered a Lee Hysan Lecture in Education entitled 'Good Work: When Excellence and Ethics Meet in School' on 25th January in the Ho Tim Building. Dr. Gardner is best known for his theory of multiple intelligences, which challenges the widely held notion that intelligence is a single general capacity that can be assessed through IQ testing. Instead it posits the existence of nine different types of intelligence, including linguistic, musical, and spatial intelligences. Over the past two decades, the theory of multiple intelligences has been applied in hundreds of classrooms and school districts, including some in Hong Kong.

In his lecture, Dr. Gardner described how it is possible to carry out quality and responsible work in the market-driven era and suggest strategies that can help the aspiring good worker, using genetics and journalism as examples.

Prof. Zhang Boran, professor of the School of Foreign Studies and director of the Bilingual Dictionary Research Centre of Nanjing University, delivered a lecture on 'Dictionaries and Translation' in his capacity as Wilson T.S. Wang-New Method College Visiting Professor in Language Education on 22nd February in the Esther Lee Building.

Prof. Zhang explored the dialectical and subtle relationships between dictionaries and translation in his lecture, pointing out that though indispensable to the process of translation, dictionaries are not always reliable. Hence one should always consult more than one dictionary, which, if necessary, should include a monolingual dictionary. One should also be encouraged to use lateral thinking when dictionaries fail to cope with neologisms.


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