Development of Careers E-coach, a e-learning portal

Principal Supervisor

Mr. Raymond Leung, Office of Student Affairs


1 year & 2 months

Approved Budget

HK 270,000

  • Project Objectives
  • Description of process, outcomes or deliverable
  • Evaluation
  • Dissemination, diffusion and impact

Project Objectives

To enhance competitiveness of our students through experiential learning, the Careers E-coach aims at promoting the concept of early career preparation via self-learning on an easily accessible online platform.

Description of process, outcomes or deliverable

The system was launched in two phases, with Résumé Writing and Covering Letter Writing Modules introduced in February 2011, while the Career Planning Module and Interview Skills Module launched in July 2011.

Four modules (Career Planning, Résumé Writing, Covering Letter Writing and Interview Skills) are made available for students, with a “My status” page providing a self-tracking chapter to record their own learning pace and development needs at different stages during their university life.


Since the launch of the platform in February 2011, Careers E-coach has been well visited by students with a record hit rate of 38,223* (as of 19 October 2012). Students’ positive feedback has been received, particularly in the following aspects: flexibility to complete the stages in own pace; accessible at anytime; interactive nature; road-map guide on essential credentials for job-hunting. The detailed breakdown is as follows:
Period Career Planning Module* Resume Module Covering Letter Module Interview Skills Module* Total
11 February – 10 July 2011 (5 months)   3,611 1,542   5,153
11 July 2011 - 10 January 2012 (6 months) 3,084 7,028 2,456 2,752 15,320
11 January 2012 – 10 July 2012 (6 months) 1,342 5,249 1,735 2,196 10,522
11 July 2012 – 19 October 2012 (~3 months) 1,622 3,042 1,245 1,319 7,228
Total 6,048 18,930 6,978 6,267 38,223
Remarks: * - accessible from 14 July 2011

Dissemination, diffusion and impact

Two training sessions targeting undergraduate and postgraduate students respectively were designed to increase students’ awareness and promote utilization. In response to the large demand, more sessions have been arranged in 1st term of 2012/13, with two separate sessions tailored for non-local students.

The Careers E-coach was introduced in orientation sessions for new students. It was also publicized to students through the OSA’s website and newsletter.