E-Learning platform (upgrade) to support experiential learning activities for students who will enter commercial sector or NGO after graduation

Principal Supervisor

Professor C.F. Chan, Department of Marketing


2 years & 7 months

Approved Budget

HK 1,000,000

  • Project Objectives
  • Description of process, outcomes or deliverable
  • Evaluation
  • Dissemination, diffusion and impact

Project Objectives

Adopting an outcomes-based approach to education and e-Learning as the learning mode, the project aims to put in place an e-Learning platform to fulfill the purpose of nurturing students’ employability skill sets, such as critical thinking, problem solving and interpersonal skills for working in the Commercial Sector or for an NGO. The project also contributes to enrich the University’s portfolio in addressing the Quality Assurance Council’s recommendation for the development and implementation of an institutional e-Learning strategy as part of its preparation for the four-year normative curriculum.

Description of process, outcomes or deliverable

Building on the foundation developed in the 2009/2010 pilot-run, phase two of the project was accelerated to expand the number of modules and content of existing modules. The “Soft Skills Mentor” eLearning Platform now features acquisition of fundamental soft skills, generic career-related information and profession-specific knowledge that could help student develop their own career inclination.

Module Intended Learning Outcomes
Resume Writing Effective Communication Skills
Interviewing Skills
Presentation Skills
Social Etiquette
Case Analysis Skills Effective Analytical Skills
Business Ethics Generic Knowledge in a Business Context
5-min Business GE
Career Planning A General Understanding of Career Development
Career Outlook


User’s performance figures were closely monitored. They record the traffic, reach and each module’s popularity. An e-Learning experience survey was conducted to access attributes of usability and system efficiency such as ease of use, functionality and integration of training material.

Dissemination, diffusion and impact

The experiences accumulated through the development of Soft Skills Mentor were shared with and disseminated to Faculty of Engineering, Faculty of Science, Office of Student Affairs, and Center for Learning Enhancement And Research (CLEAR). The discussion on how to sustain, disseminate and diffuse the project result gave insights for future project development on Inter-faculty Academic Advising under the 3rd TDG (Project Code: 4170345).

There exist several dissemination opportunities in the form of Expo or workshops for CUHK teachers and administrators. They were the poster session on TDG Projects 2009-12 at the Seminar on the New Curriculum for 2012 on December 10, 2010, the Faculty of Science’s TDG workshop on May 17, 2011, the poster session on TDG projects 2009-12 for UGC Consultant’s Visit on June 15, 2011, and the poster presentation of Teaching and Learning Innovation Expo 2011 on November 11, 2011.