An online Platform for Multimedia Educational Resources (PMER)

Principal Supervisors

Dr. David L.K. Chow, Department of Decision Sciences and Managerial Economics
Dr. Fred K.T. Ku, Department of Decision Sciences and Managerial Economics


2 years & 10 months

Approved Budget

HK $298,000

  • Project Objectives
  • Key deliverables expected
  • Evaluation of deliverables/outcomes
  • Dissemination of deliverables/outcomes

Project Objectives

An innovative online platform, Platform for Multimedia Educational Resources (PMER) shall be established to facilitate effective teaching and learning. PMER will host multi-media teaching cases co-created by teachers and students. This new e-learning strategy is expected to cultivate and enrich students’ creativity, application of theories and concepts, and multimedia technology skills.

Key deliverables expected and timelines for completion

Jan 2014: PMER ready to use, hosting video teaching cases from previous cohorts of students’ work, and video clips on creativity and video production

Jan 2015 & Aug 2015: New teaching cases added to PMER

Apr 2015: Seminar for CUHK teachers to promote the use of new teaching strategy to supplement traditional teaching methods

Jun 2015: Video exhibition to showcase students’ production

Sep 2015: Research study to share our experience with other academics

Arrangements for evaluation of project deliverables/outcomes

The Centre for Learning Enhancement And Research (CLEAR) will be consulted to assist in the evaluation of the project. Two rounds of evaluation (surveys, focus group interviews and case studies) will be conducted.

Means for disseminating project deliverables/outcomes

We believe that e-learning can benefit traditional teaching. We will start with Economics and Marketing, and share our ideas with other disciplines. We shall hold a seminar for CUHK teachers to share our experiences, and run a video exhibition to showcase students’ videos to all teachers and students.