A ‘Reality Business’ of Entrepreneur – A New Pedagogy to Enhance Internationalization at Home (IaH)
Principal Supervisors

Dr. NG Wing Fung Frank
(Department of Management)
Duration

1 year 7 months

Approved Budget

HK $58,065.00
 
  • Abstract

Abstract

  • Inspired by the popularity of reality television programmes (The Guardian, 2020), this project develops a brand new pedagogy of ‘reality business’ approach.
  • This is a novel and relevant pedagogy to Internationalization of Curriculum because it engages students in first-hand decision making about real business outside Hong Kong.
Activities include:
  • Watching a series of ‘documentary-style’ videos of a real entrepreneur, who is also our CUHK alumnus (HKSAR, 2018), students can keep abreast of the latest situation and challenges of an ongoing business in Greater Bay Area.
  • Using video-communication platforms, students develop and present their ideas or solutions to the entrepreneur directly. In return, the entrepreneur provides real-time feedback to students.
  • Students from CUHK and students from another university share their ideas or solutions to each other. They can enhance their global awareness and perspectives by discussing and appreciating how students from other country view and solve the same issue.
Reference:
The Guardian. 2020. This is Big Brother: Why reality TV has never felt more relevant than under lockdown. http://www.theguardian.com/tv-and-radio/2020/may/20/this-is-big-brother-why-reality-tv-has-never-felt-more-relevant-than-under. Viewed June 1, 2020.
HKSAR – Greater Bay Area. 2018. The trio and their eco-farm. https://youtu.be/muCMECcPztk. Viewed June 1, 2020.