P R E S S   R E L E A S E

        Five top business schools from Asia, Europe and North and South America collaborate to design and deliver OneMBA, a premier global executive MBA program that is radically different from the global programs offered by other leading business schools.  OneMBA is distinguished by its span of five business cultures in Asia, Europe and North and South America. It connects a globally diverse network of executives living and working around the world.

The OneMBA curriculum was developed jointly and will be taught by leading faculty from each of the partner schools:
- The Chinese University of Hong Kong, Faculty of Business Administration;
- Fundaçã o Getulio Vargas, Escola de Administraçã o de Empresas de São Paulo (FGV-EAESP), Brazil;
- The Monterrey Tech Graduate School of Business Administration and Leadership (EGADE-ITESM), Mexico;  
- Erasmus University Rotterdam, Rotterdam School of Management (RSM), The Netherlands; and
- The University of North Carolina at Chapel Hill (UNC), Kenan-Flagler Business School, United States of America.

        The rigorous 21-month program will begin in September 2002 with a global class of 100 senior executives distributed across the five OneMBA campuses.  They will study together during four experiential learning modules delivered in Asia, Europe and North and South America, and at their home business schools.  CUHK will initially offer the OneMBA as an option within its existing part-time MBA program.

        "OneMBA is an exciting new approach to familiarize Hong Kong's business leaders with diverse cultures and to establish global connections.  This program is very suitable for our senior executives who need to understand and apply best practices in today's ever-changing business environments," said Dr. William Fung, Group Managing Director, Li & Fung Ltd., who will send staff to join this program.

        Executives will study at their home business schools for two-thirds of the program, spend one-third of the program together in experiential learning modules held in locations around the world.  Local professors will deliver the modules in their own regions, with core courses coordinated across all OneMBA campuses.  In addition, executives will work on three international teams during the program to develop skills in cross-cultural interaction and global virtual teamwork.  Graduates will receive an MBA degree from their home universities as well as the OneMBA.

        Companies sponsoring participants in the OneMBA Program benefit from exposing their executives to the key issues and business practices in markets worldwide. Executives will learn to apply new tools and skills globally and locally and will build their cross-cultural business skills as they work together on global virtual teams.

        "As Asia's world city, Hong Kong's new generation of entrepreneurs and managers need a geocentric perspective to succeed in the evolving global business market.  OneMBA is an innovative curriculum to prepare our young executives to meet the challenges of 'OneWorld'."  Roger Luk, Managing Director & Deputy Chief Executive, Hang Seng Bank Ltd., who is also an alumnus of the CUHK MBA Program, believes that this program will help prepare young executives to contribute to the future of Hong Kong.

        The Chinese University of Hong Kong's EMBA program was ranked No. 1 in Asia in the latest Business Week and Financial Times rankings. For more information on OneMBA, visit http://www.cuhk.edu.hk/OneMBA or http://www.OneMBA.org
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