Strategic Plan 2021—2025

Expand Expand connections with alumni around the world, including local, mainland and overseas alumni communities, while strengthening ties with undergraduate and postgraduate alumni in diverse disciplines Enrich Enrich and foster a sustained sense of belonging, recognition and pride among alumni through an array of engagement events, communication, alumni associations and networks Enhance Enhance valuable and positive interactions between alumni and students while capitalizing on alumni’s talents, expertise, networks and resources to nurture students’ whole-person development and learning experience Enlarge Enlarge partnerships among different internal units to create greater synergy and stronger impact on alumni engagement In the next five years, alumni engagement will be proactive and aligned with the goals of the University. The changing demographics demand that more targeted programmes will have to be devised, rendering obsolete any one-size-fits-all approach to alumni engagement. The set of strategies proposed here can be summarized as the four Es—Expand, Enrich, Enhance and Enlarge. They reflect the University’s commitment to developing even stronger ties with its alumni. The 4 ‘Es’ of Alumni Engagement 34