Dr. KU Kei Tat Fred

Department of Decision Sciences and Managerial Economics


Dr. Fred K.T. KU is a lecturer in Department of Decision Sciences and Managerial Economics of the CUHK Business School, and the Associate Director of the Programme for Economic Education, Hong Kong Institute of Asia-Pacific Studies (HKIAPS). His research interests include Industrial Organization and Business Strategy. He was conferred many Teaching Awards by the Business School in recognition of his outstanding performance in teaching, and obtained several teaching grants for teaching and learning projects. Dr. Ku is invited to deliver seminars and workshops to share his experience in facilitating students’ learning. He is also dedicated to the development of multimedia teaching cases and the organization of different events / workshops / competitions to further facilitate high quality Economics education in both the University and secondary schools.


1. Adopting Peer-Created Multimedia Resources for Teaching & Learning

To cultivate high quality teaching and learning and meanwhile nurture creativity of students, a group of teachers from the DSE Department developed a new teaching strategy that we call the co-creation approach. An important element of this approach is to strengthen student engagement through a video production project. Students look for examples and applications of economics from their own daily lives, and then produce a short econ video of 6 to 8 minutes. In the process, students on one hand have to understand thoroughly the related economic concepts, and on the other need to express what they have found in a creative way. Not only that the production of econ video itself is an assessment for learning, which helps students to develop economic analytical skills, team-building skills, and creativity, the video outputs are also very effective for facilitating teaching and learning. Outstanding peer-created econ videos are incorporated with traditional teaching activities to stimulate students’ interest and facilitate high quality teaching and learning.

2. Facebook for Teaching & Learning

Facebook, the most popular worldwide Social Networking Site, is not only a social networking tool but also has the potential to become a course tool for building learning communities in a regular course. Students visit Facebook more frequently than they access to any traditional learning management systems (LMSs). Also, while many traditional LMSs are just online learning platforms and students come for course notes only, Facebook is a popular social networking platform such that students come for social interactions and they tend to stay in the platform for a longer time. In the seminar, experience of adopting Facebook as the course online site, in particular, how Facebook can enhance active and peer-learning, as well as students’ feedbacks, will be shared.